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Explore Our Latest Articles on Marketing Procurement
Welcome to our insights hub, where you can find the latest articles that delve into marketing procurement. Our content is designed to provide practical insights and foster informed discussions among decision-makers in the field. Stay updated with articles that reflect industry trends and best practices, helping you make better procurement choices.
- The Empty Seat at the Table
Why Marketing Procurement Must Step Up on Retail Media Consolidation There is a structural shift happening in how brands organize and spend their media budgets, and marketing procurement has largely been left off the stage in the first act. A recent Ad Age article highlighted a growing trend: brands are consolidating retail media and brand-building The post The Empty Seat at the Table appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- The agency value crisis is real. And Procurement has a role in fixing it.
Something has shifted in how the advertising and marketing industry talks about itself, and it’s long overdue. Earlier this month, the European Association of Communication Agencies (EACA) convened a briefing for agency leaders built around a new guidance paper from VoxComm, the global alliance of agency associations, titled Redesigning the Agency Value Model. The paper, The post The agency value crisis is real. And Procurement has a role in fixing it. appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- How a room full of Marketing Procurement leaders is quietly redefining content production
At a closed-door forum in downtown Manhattan, the conversation went well beyond cost-cutting — into AI, legal risk, and the new operating model brands can’t afford to ignore. Last Thursday, marketing procurement leaders, creative operations managers, production consultants, and creative directors gathered at Industrial Color’s lower Manhattan studio for the Women in Marketing Procurement Spring The post How a room full of Marketing Procurement leaders is quietly redefining content production appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- Seven takeaways every procurement leader should know from Catalyst SF Christine A. Moore, Managing Partner, RAUS Global Christine A. Moore, Managing Partner, RAUS Global
If you skipped Catalyst SF hosted by the Art of Procurement because you assumed it was another AI panel parade, I have good news and bad news. The bad news: you missed it. The good news: I took notes, and I’m not gatekeeping. What follows are the seven takeaways I think every procurement function (direct, The post Seven takeaways every procurement leader should know from Catalyst SF Christine A. Moore, Managing Partner, RAUS Global Christine A. Moore, Managing Partner, RAUS Global appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- When your agency owns the pipes: What Marketing Procurement must do now that Publicis is acquiring LiveRamp.
There are moments in our industry that feel like background noise — another acquisition, another press release, another reorg. And then there are moments that should make every marketing procurement professional stop, put down their coffee, and pay close attention. The announcement on May 16, 2026 that Publicis Groupe is acquiring LiveRamp for a total The post When your agency owns the pipes: What Marketing Procurement must do now that Publicis is acquiring LiveRamp. appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- Marketing Procurement Has Earned Its Seat at the Table. Now We Must Earn the Right to Keep It.
By Tina Fegent, guest author for RAUS Global Over the last two decades, marketing procurement has undergone one of the most significant transformations of any procurement discipline. What was once viewed primarily as a cost-control function has evolved into a strategic capability operating at the intersection of marketing, creativity, technology, data, AI, agency ecosystems, commercial The post Marketing Procurement Has Earned Its Seat at the Table. Now We Must Earn the Right to Keep It. appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- Needles, haystacks and the new agency landscape
What we heard from ten agencies in New York, and what marketing procurement should do with it By Christine Moore | AdForum Summit, New York, May 2026 In mid May, the AdForum Summit brought a group of search consultants through ten agency groups in three days in New York. Agencies like MSQ, Publicis Production, DEPT, The post Needles, haystacks and the new agency landscape appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- Hard Dollars or Soft Dollars? The Question Procurement Must Ask About AI Content Savings
The first in a series drawn from the Women in Marketing Procurement Summer Series, featuring The Brandtech Group’s Karen Bennett (Jellyfish), Matt Franceschi (Pencil), and Tamara Carvalho (Oliver). Fifty percent savings. Thirty percent efficiencies. 10x content for the same cost. Etc. Etc. This reflects the conversation, with some variation, that you will have with every The post Hard Dollars or Soft Dollars? The Question Procurement Must Ask About AI Content Savings appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- When AI Changes the Work, the Fee Model Has to Follow
Part of a series from the Women in Marketing Procurement Summer Series session “What AI Really Does to Your Content Budget,” featuring The Brandtech Group’s Karen Bennett (Jellyfish), Matt Franceschi (Pencil), and Tamara Carvalho (Oliver). ——————————————————————————- Most of us in marketing procurement have a creative services rate card somewhere in a shared drive. It lists The post When AI Changes the Work, the Fee Model Has to Follow appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
- Who Said Advertising Week New York Isn’t for Marketing Procurement?
Advertising Week New York runs 5 to 8 October 2026. Reviewing the published agenda session by session, 34 of the 148 sessions listed so far are about governance, accountability, verification, specification and supplier concentration. That is close to one in four, and it is our job description. The post Who Said Advertising Week New York Isn’t for Marketing Procurement? appeared first on RAUS Global: Expert Marketing Procurement & Agency Management Services.
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We focus on transparency across commercial structures, financial flows, and decision rights.
Our work makes visible how spend is allocated, how agencies and vendors are remunerated, and where contractual commitments are—or are not—being met. Clients receive clear, auditable outputs such as benchmarking analyses, contract interpretations, governance frameworks, and documented assumptions.
We are fully independent, with no financial ties to agencies, auditors, or technology vendors. This ensures our advice is objective, defensible, and aligned solely to the client’s interests.
Our compliance approach is contract-led and risk-focused.
We assess compliance against contractual terms, remuneration models, governance requirements, and relevant ESG and DEI commitments. This includes reviewing agency compensation, value bank mechanisms, audit rights, data usage provisions, and sustainability obligations.
Where gaps or risks are identified, we support remediation by strengthening contracts, governance structures, and operational controls to prevent recurrence—not just document issues after the fact.
Results are defined upfront and aligned to procurement and finance KPIs.
Depending on the engagement, this may include verified savings, cost avoidance, improved commercial terms, reduced financial or compliance risk, or increased governance effectiveness. We document outcomes in a way that supports internal reporting, audit scrutiny, and executive decision-making.
Progress is reviewed regularly, with clear evidence trails that allow results to be validated over time.
RAUS Global provides marketing procurement advisory and commercial governance services.
Our work typically includes agency and supplier evaluations, contract and remuneration reviews, benchmarking, compliance and governance frameworks, and support for commercial renegotiations or structural change. We also assist clients through complex transitions, including agency consolidations and operating model redesign.
All engagements are tailored to the client’s structure, maturity, and risk profile.
Our approach is designed to scale across markets, categories, and levels of maturity.
We use modular frameworks that can be applied locally, regionally, or globally, enabling consistent governance while allowing for market-specific requirements. As organizational needs evolve—new suppliers, new markets, or new commercial models—we adapt scope and support accordingly.
A core objective is capability transfer: leaving clients with stronger internal governance, clearer accountability, and tools they can continue to use independently.
Yes. RAUS Global is fully independent.
We have no financial, commercial, or referral relationships with agencies, media owners, audit firms, or technology vendors. We do not receive commissions, rebates, or incentive payments of any kind.
This independence ensures our advice is objective, commercially grounded, and aligned solely to our clients’ interests.
Our services are typically structured as fixed-fee, clearly scoped engagements.
Fees are based on the nature, complexity, and scale of the work—not on media spend, savings percentages, or contingent recovery models. This allows procurement teams to budget with confidence and avoids misaligned incentives.
Where appropriate, we also offer phased engagements or pilots to support internal approval processes.
Engagements are tailored, but most follow a clear and predictable structure.
This typically includes an initial scoping and alignment phase, followed by analysis and assessment, documented findings and recommendations, and—where required—support through decision-making, negotiation, or implementation.
Throughout the engagement, we work closely with procurement and key stakeholders to ensure outputs are practical, defensible, and aligned with internal governance requirements.
We take a fact-based and professional approach when working alongside incumbent agencies.
Our role is not to undermine agency relationships, but to ensure commercial terms, governance, and delivery align with contractual and operational expectations. We engage agencies transparently, relying on documented agreements, benchmarks, and data rather than opinion.
This approach helps maintain constructive relationships while ensuring accountability.
Our findings are designed to be evidence-based and defensible.
Where questions or challenges arise, we support clients by clarifying assumptions, validating data sources, and documenting interpretations of contractual terms. We can also assist in preparing materials or participating in discussions to help resolve issues in a structured and professional manner.
Ultimately, decisions remain with the client, but we ensure they are made with clarity and confidence.