Explore Our Success Stories
Discover how we’ve transformed marketing procurement for businesses like yours. Our case studies highlight measurable success and strategic insights that drive efficiency and compliance in agency governance.
Client Success: Fitness Brand (current relationship)
Facing agency transitions across multiple international markets, this global brand needed to close out financial relationships and recover outstanding funds. A comprehensive exit audit across three agencies uncovered material value tied up in historical media spend, delivering over $1M in recoveries with minimal internal disruption.
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Challenge
Our client had worked with the agency for 12 months and was interested in identifying inefficiencies in the working relationship as well as ensuring that the agency was adhering to the contractual terms.
The client also wanted to test the contract vs. the new ANA & ISBA benchmark
Approach
RAUS Global performed full contractual audits of the current Agency in 2 markets
We audited 12 months for each current agency as the relationship was only one year old.
We audited $25 million in media spend.
Outcome
Each audit identified funds that belonged to the client equivalent to 2.3% and 7.8% of their respective annual media spend, in total $900K
RAUS negotiated all findings to be returned to the Client
We also updated the contract to reflect the latest industry benchmark
Client Success: Wellness Brand
Under pressure to complete a media agency review ahead of peak sales season, this fast-growing wellness brand needed speed, rigor, and commercial discipline. A restructured pitch process and tightened commercial terms led to a successful agency transition, improved fee transparency, and nearly $1M in cost savings within 12 weeks.
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Challenge
Our client, a start up with private equity funding wanted to change media agency
The pitch process in the general marketplace is broken
The client had to complete the review before holiday sales
The client wanted to lower effective commission rates by 2-3%
Approach
RAUS partnered with R-Stone, a pitch management company with innovative views on how to run a pitch.
RAUS was responsible for all commercial and legal matters during the pitch
Outcome
The pitch was completed in 12 weeks and all Client and agency stakeholders were exceptionally satisfied with the process.
RAUS managed all commercial projects and negotiated the fee equivalent, tools prices and introduced the 2023 ANA Media template to the agency.
Client saved almost $1 million in fees
Client Success: Government
After more than a decade without formal contract audits, this government organization faced outdated agreements and limited financial transparency. A deep contractual and operational audit across media, creative, and PR uncovered significant commercial gaps, enabling the recovery of $1.3M and supporting a stronger long-term negotiation framework.
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Challenge
Our client had worked with the agency holdco for 12 years and had never performed a contractual audit.
The MSA was dated from 2012 which did not have adequate audit and transparency clauses.
There was some animosity and lack of trust between the client and the partners.
Approach
RAUS Global performed a 24 months contractual audit across all agencies in media, creative and PR. We performed the same time period to achieve the most recent results possible.
Since the MSA was old, we provided a deep dive of the MSA to identify clauses that needed updating.
We also validated areas where the client were missing out on findings due to the lack of transparency.
Outcome
The contractual audits identified a high number of weakness in the old contract. We identified over $1MLN in funds to be returned and $23.5MLN to be discussed due to lack of evidence for charges.
RAUS supported the business case discussions internally and the negotiation strategy with the agency entities.
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